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The Center for the Study of Aging, a small nonprofit organization located in Albany,  New York, was holding a national,  interdisciplinary conference to teach health professionals how best to work with older individuals. We developed and posted a conference Web site and handled outreach for the conference. As a result of our efforts,   participation exceeded the organizers' expectations. The conference and its "eighty-something" organizers were covered by all of the newspapers in Albany and Saratoga Counties  and by public radio. One of the organizers, an 87-year-old fitness trainer,  was interviewed and photographed for an article  in  the New York Times.