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RECENT RELEASES Poison Pen Case Study News From
PoisonPen.com® Contacts: Anita Harris anita.m.harris@comcast.netBurt Warner (310) 664-1409/ info@poisonpen.comFor Immediate Release: February 3, 2003 POISONPEN.COMÒ LAUNCHES ANONYMOUS MAILING SERVICE FOR "WICKEDLY FUNNY" GREETING CARDS —For Valentine’s Day or "whenever you care enough to send the very worst." Los Angeles—PoisonPen.com ®, a Los Angeles greeting card company, has the perfect solution for those times when you care enough to send the very worst.They’re launching a Web-based service that will mail "wickedly funny" greeting cards for you—anonymously (or not)—starting this week. Just in time for Valentine’s Day. Called Poison Pen Letters, the red and black cards express a "sweet" sentiment on the outside. "But inside, they can pack a wallop," says Alan Harris, the company founder and CEO. One Poison Pen Valentine’s Day card shows a red heart and bears the caption, "You break it, you pay for it." Another reads, "You’re the one… The wrong one!" Available online and in select retail stores, "Poison Pen Letters are designed to start relationships, mend relationships, and end relationships," Harris says. "We pride ourselves on our ability to ease the pain of people who feel they have been hurt or wronged." But not everyone has the gumption to send cards like these on their own. That’s where the new service, called "Anonymously Yours," comes in. Starting this week, customers who order online can have PoisonPen.com send cards through the US Mail on their behalf—without divulging whom or where the cards are coming from. "We think Valentine’s Day is the perfect time to level the playing field and open a real channel of communication for people who might not otherwise have their say," Harris says. "Poison Pen Letters are funny, but they get to the heart of the matter." Of course, Poison Pen has plenty of cards for other special— and not-so-special—occasions, Harris says. "Our motto is: ‘Because YOU deserve the last word.’" Poison Pen Letters are available online at www.poisonpen.com for $3.00 per card, including postage and handling. For a limited time, the "Anonymously Yours" service will mail Poison Pen Letters at no additional charge. The cards are also available in select card, gift, and book stores, nationwide.PoisonPen.com® is owned and operated by Joss Productions of Albany, New York. * NOTE TO JOURNALISTS: Watch your mail for a sample card. ### |
