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TALKS AND SEMINARS Marketing in the New Media World
February 21, 2008. Boston
[Location TBA]
Sponsored by the Cornell Entrepreneurial Network Featuring Anita Harris, of Harris Communications; David Cooperstein, Chief Marketing Officer of Burst Media; and Mike Troiano, CEO of matchmine.com
This
is a Cornell Alumni event; for
information or to register: Please
call or email
JBL29@cornell.edu ~ 607.254.8713 ~cen.cornell.edu.
Used to be
you could advertise your business pretty effectively if you had a nice
mix of print, broadcast and maybe a few well-placed billboards. In the
late 90’s you needed a website. Then you needed search engine
optimization. Then Google AdWords. Then enewsletters. Then neat games
or promotions on your website. Then blogs. Then podcasts. Then a
MySpace page.
What’s
next?!
Employing
the next-big-thing marketing tool is smart, but the pace of online
technology development and complexity of the new tools is overwhelming
for most of us. Plus, there’s also a lot to be said about using the
tried-and-true ways, like press releases, ads, and direct mail.
But when to
use what and how to do it all without overwhelming your budget or
resources? Join us for lunch on February 21st and you’ll
hear advice from a couple people who know.
*
Working the Angles: How to Get Good Press This will be a small, interactive seminar
covering the basics of media relations. Refreshments will be served. For
more information or to RSVP,
please email
us.
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