• COMMUNICATIONS STRATEGY AND EXECUTION

The Forsyth Institute
We developed strategy, press list, materials and staff capabilities and provided media training for an international biomedical research institute in Boston. In a six-month period, Forsyth  discoveries were featured in nearly 100 local, national and international media outlets including BioWorld Today,  the Boston Globe,  CBS Evening News, Genomics and Genetics Week, Hartford Courant, Harvard Medical School Focus, Harvard Magazine, HealthScoutNews.com, Italian national television, Intelihealth.com, Los Angeles Times, Medicine Week, Mass High Tech, National Public Radio,  Prevention Magazine, Public Radio International, Reuters Health, Reuters English Language Service, Science Magazine, Times of London, the UK Daily Mail, WBUR Radio, WBZ Radio, and WCVB-TV, among others. We have since garnered coverage by the Associated Press, Cable News Network, German Public Television, Newsweek, United Press Inernational, US News and World Report,  Wall Street Journal, and the Washington Post,  among other outlets.

• EDITORIAL SERVICES

Annual Report
With the  Communications Strategy Group, we researched and wrote the annual report for Genzyme Biosurgery, a biotechnology company  formed in a merger of three public companies.  Because the merger occurred at the very end of 2000,  we were asked to complete the assignment within three weeks of the start date--and succeeded at doing so.

Newsletter
We provide ongoing editorial consultation  to Lifelong Health and Fitness, the newsletter of the International Association on Physical Activity, Aging, and Sports.

Physician Education Tapes
We researched and wrote physician education audiotapes on Hepatitis C for the Tufts University School of Medicine. The tapes were distributed by the Massachusetts Department of Public Health.

Web Content and Development
We developed and wrote Web sites for Lifelong Health and Fitness,  Radcliffe ChildCare Centers, and Rethinking Work.  Anita Harris has written numerous articles for the Web sites of Adheris consulting; Healthgate.com and thedailyapple.com, among other publications. The HarrisCom Web site was used as an example of good Web design in a course on Web development at Newton Center for Adult Education.

Articles
Numerous articles on health  and science topics published by Harvard University Gazette and Harvard Medical School Focus, as well as such Web publications as Healthgate.com and Caresoft.com.

• MEDIA TRAINING
  We researched and designed a statewide media relations training program for the Massachusetts Tobacco Control Program, with a special focus on reaching minority populations.

We also coached scientists and other health professionals at the Forsyth Institute and the Harvard School of Public Health in preparation for media appearances.

• PUBLIC AFFAIRS MANAGEMENT
  Anita Harris stepped in as interim director of public affairs at the Harvard School of Public Health, which has a research and teaching faculty 900. In a six month period,  she handled some 1000 press inquiries, wrote and sent numerous press releases, served as liaison with Harvard's central administration, hospitals and schools, handled crisis communications, and coached  health and science professionals in media relations and presentation skills. She also worked with the HSPH Webmaster to develop a public affairs Web site.