Health, Science, Biotech
Business,
High Tech
Higher Education |
STRATEGY
- With the Communications Strategy Group,
we provided advice on internal and external communications for a defense company facing
possible indictment.
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Facilitated the
reorientation of publishing trade magazine toward a Web- publishing
audience.
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Developed public relations plan for a
financial services company seeking to market to women of the baby boom generation.
EDITORIAL
SERVICES
Corporate materials
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In three weeks, wrote annual report for
Genzyme Biosurgery,
a biotechnology company formed when three companies merged at the end of 2000.
- Developed print and Web collateral for the launch of Consolidated Edison Communications, a
fiber-optic service provider, as it entered the competitive New York City market. This
involved writing brochures on collocation and building services; press releases, and
information kits including technical and company information.
- Wrote brochure for a a top-tier Boston law firm seeking to market to
the interactive media arena.
- Wrote case studies for an
application service provider
- Edited 50-page report for Carroll School of
Managment at Boston College.
Articles
- Wrote and published articles about new technologies, chief information officers, and
careers for such outlets as Careerbuilder.com, Community Newspapers, and MSN.com.
- Coached telecommunications attorney in
editorial and op ed writing, resulting in publication in several industry outlets.
WEB SITE
EVALUATION, WRITING AND RESCUE
- Evaluated, restructured
and wrote content for the Web site of Inforonics, a
full-service e-commerce solutions provider. This client builds complex Web sites for
companies with annual revenues of up to $500M.
- Developed and wrote 50-page Web site for a
career- and executive coaching firm.
- Critiqued Web sites of Con Edison
Communications, Inforonics, and Giguere Research and Communications
RESEARCH AND
ANALYSIS
- Conducted and managed competitive studies of Web hosting, the aerospace industry,
and outsourcing in the computer and consulting industries, among others, for Fuld and
Company, a Cambridge, MAmarket research firm
- Conducted competitive marketing studies of
the retail computer and hotel industries for Giguere Research and Communications
- Designed and conducted secondary marketing
study on the Digital Divide for Aha Communications, a company planning to develop a
television series about the Internet.
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