Harris Communications


CONSULTANCIES

BUSINESS &  HIGH  TECH 

Health, Science, Biotech
Business, High Tech
Higher Education
STRATEGY
  • With the Communications Strategy Group,  we provided advice on internal and external communications for a defense company facing possible indictment.
  • Facilitated the reorientation of publishing trade magazine toward a Web- publishing audience.

  • Developed public relations plan for a financial services company seeking to market to women of the baby boom generation.

EDITORIAL SERVICES
Corporate materials
  • In three weeks, wrote annual report for Genzyme Biosurgery, a biotechnology company formed when three companies merged at the end of 2000.
  • Developed print and Web collateral for the launch of Consolidated Edison Communications, a fiber-optic service provider, as it entered the competitive New York City market. This involved writing brochures on collocation and building services; press releases, and information kits including technical and company information.
  • Wrote  brochure for a a top-tier Boston law firm seeking to market to the interactive media arena.
  • Wrote case studies for an application service provider
  • Edited 50-page report for Carroll School of Managment at Boston College.

Articles

  • Wrote and published articles about new technologies, chief information officers, and careers for such outlets as Careerbuilder.com, Community Newspapers, and MSN.com.
  • Coached telecommunications attorney in editorial and op ed writing, resulting in publication in several industry outlets.
     

WEB SITE EVALUATION, WRITING AND RESCUE

  • Evaluated, restructured and wrote content for the Web site of  Inforonics, a  full-service e-commerce solutions provider. This client builds complex Web sites for companies with annual revenues of up to $500M.
  • Developed and wrote 50-page Web site for a career- and executive coaching firm.
  • Critiqued Web sites of Con Edison Communications, Inforonics,  and Giguere Research and Communications

 

RESEARCH AND ANALYSIS
 
  • Conducted and managed competitive studies of Web hosting, the aerospace industry, and outsourcing in the computer and consulting industries, among others, for Fuld and Company, a Cambridge, MAmarket research firm
  • Conducted competitive marketing studies of the retail computer and hotel industries for Giguere Research and Communications
  • Designed and conducted secondary marketing study on the Digital Divide for Aha Communications, a company planning to develop a television series about the Internet.